What makes a business successful? We believe that strong, successful businesses are built by leaders that have a compelling mission, clear vision, and solid values at the foundation. Author Stephen Covey in The 7 Habits of Highly Effective People describes the importance of mission and goal setting in Habit 2, “start with the end in mind”. Speaker, Simon Sinek, illustrates in his golden circle that it is the powerful “why” at the center which drives all of our decisions. Once we are clear on our purpose, we can create and achieve our goals!